How Data and AI Shape the DirecTV-Disney Dispute: A Glimpse into the Future of Content Negotiations

Carriage disputes like the recent one between DirecTV and Disney highlight more than just disagreements over fees and content access—they reveal how data plays a pivotal role in negotiations. As media consumption shifts increasingly towards personalized experiences and streaming platforms, the stakes in these negotiations are higher than ever. In this context, data has become one of the most powerful tools both content providers and distributors wield to justify their positions.

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